WHAT IS THE MILITARY AND DEFENCE INDUSTRY?

Military and defence industry is a huge industry that produces and sells weapons to different countries. They are also responsible for selling various military technology to the countries across the world. This industry is responsible for the production of defence products like Pistol and Guns and also delivers the technology that is needed for modern warfare.

WHAT ARE THE FORECAST OF THE MILITARY AND DEFENCE INDUSTRY?
There are several forecast in terms of technological advancement and the political advancement of the defence industry. It is being estimated that in the future the war instrument will be artificial in nature. Given the social and the political system of different counties there are chances of crisis and this may lead to several outbreaks of war. This is the time the defence industry will be of major help to fight and mitigate the risk of war. Every year there is a huge amount of investment done on the military and the defence of the country. This is one of the reasons why it is necessary that there is an improvement in the economy and the political factors. Else there several chances of terror as being forecasted by military and defence industry.

THE REASONS TO JOIN MILITARY TRADE SHOWS
Military trade shows are the ways through which different technological advancement in the field of defence is known, Becoming a part of such trade show allows the understanding of political strength and political agenda of different countries. The new technologies can be exploring in a way of that agenda can be formed further to understand the political moves of different countries in the world. Having a details concept of the same is essential.

Case Study: Canagan

https://rockwayexhibits.com/blog/case-study-canagan/
Over the past few years, veterinarians and pet owners alike have emphasized the importance of including high-quality, grain-free food in dog and cat diets. British pet food company Canagan has partnered with nutritionists to develop a range of prime meat and fish-based products to boost pet health. At the 2020 Global Pet Show in Orlando, Canagan showed off its all-natural, grain-free ingredients with a booth that invited customers in for a transformative experience.
Client Desires: A Hands-On Visitor Experience
Canagan wanted its 20×20 rental booth to draw in new customers, build relationships with existing customers, and emphasize the origin and quality of its product line. Because Canagan sets itself apart from the competition by using real meat and fresh vegetables in its pet food (instead of corn, grains, and other fillers), its booth needed to help visitors truly feel what the brand represents while bringing the Canagan brand to life.
The Rockway Solution
Rockway’s designers worked closely with Canagan to build on some general exhibit concepts and goals. By combining Rockway’s experience with Canagan’s innate knowledge of its brand, we were able to create a strategic design that took this exhibit to the next level.
To connect attendees to the brand and product, we created a complete brand experience through outdoorsy graphics, grass plants and turf, wood grains, a barrel, barn-like roofing, and real fresh vegetables to emphasize Canagan’s all-natural, fresh ingredients. Keeping these vegetables fresh throughout the four-day conference was a bit of a challenge, but regular refrigeration and a few quick spritzes of water were all that was needed to keep them looking lush.
Other exhibit features included:
• A backlit storage tower to display a range of food products
• Double-sided backlit pillars
• Puck and market lights
• Pedestals and signs that were designed with a hiking-trail look and feel
• Wooden crates, a wooden barrel, and a wood beam roof
• Custom inlay flooring
• Rustic bar tables and stools
• Corrugated metal accents
This eye-catching, fresh-feeling booth generated many compliments and some major interest from attendees. Canagan was pleased to share about the process our team took to discover their brand and goals, “[Rockway] asked me a lot of questions, prior to designing the booth, this meant [Rockway] understood what we were trying to achieve. This resulted in an open and inviting booth, which drew attention to us from all angles.”

At Rockway Exhibits + Events, we’re committed to helping our clients create a dynamic, high-quality display that provides each customer with a memorable experience. We begin each of our client partnerships with a meeting, where we gather the details needed to fully understand your brand, needs, goals, and how you’d like to achieve them. As a full-service exhibit provider, we then handle everything from construction and shipping to storage, installation, and dismantling. By taking these duties off your hands, you can dedicate your focus on connecting and educating attendees on your brand and offerings. Contact us today to learn how we can help create you a strategic design — and offer you peace of mind in the process.

Kiosks and Carts

Kiosks and Carts are perfect for starting a business, they are multipurpose due that within them you can sell everything from food to different objects.

Many retailers are already succeeding in this industry, so what can we learn from them? Here are some mall kiosk ideas to inspire you and your business:

  • Snacks — pretzels, chocolates, popcorn, donuts
  • Apparel — shirts, sweaters
  • Gifts — personalized items, handmade products, pet items, artwork
  • Eyewear — sunglasses
  • Accessories — purses, scarves, watches, jewelry
  • Electronics — cell phones, cell phone accessories, tablets, fitness trackers
  • Beauty products — skincare products, makeup, flat irons, curling irons

If you want a customized kiosk or cart, contact us, we can help you find the best one for you!

 

Advantages of a mall kiosk

Here are 2 of the key advantages that the mall kiosk holds for small and entry level businesses.

One advantage of starting a kiosk as a small business is its low cost of entry into the marketplace. Starting investments for a kiosk are way less than the cost for prime rental space in a permanent retail location. The small footprint of the kiosk means lower square footage costs and lower overhead.

Essentially you get the advantages of being in a high traffic area with great exposure, for a fraction of the cost.

Another advantage of a small business is being nimble. By being small you can react faster to market changes and change course easily whereas it takes larger businesses a lot more time.

The mall kiosk gives you great flexibility.

Offer services to complement your business

If it makes sense for your business, offer in-store services that make your customers’ lives easier.

If you’re a jewelry retailer, perhaps you can offer jewelry cleaning and repairs. Sell apparel? Maybe you can make room for basic alterations.

Should you charge for these services? That depends on your business model, products, and margins. In some cases, it might make sense to make certain services complimentary. Most jewelers, for example, offer free jewelry cleaning. In other instances, it’s better to charge a fee or require a purchase.

Some make up shops offer a free makeover by purchasing $50 worth of products.

Analyze your retail market and margins to figure out the right strategy for your business.

 

How can kiosk reduce the cost of business?

A company using a retail kiosk strategy is able to offer more services at a lower cost.

Because retail kiosks can handle many of the customer inquiries that are not directly related to sales, the retailer’s employees will be able to focus more of their efforts on increasing sales, which will generate more revenue for both the store and the sales associate.

In addition, by streamlining the total number of employees needed to service their customers, a retailer can also cut back on costly managerial resources as fewer total employees require less total management.

Clothing kiosk

Opening a kiosk is a cheaper way to get into the apparel retail business, as opposed to a traditional, brick-and-mortar store. To start a successful clothing kiosk business, there are several things you can do:

Specialize in selling a certain type of clothing–this is otherwise known as your niche. Since a kiosk is a small retailing space, choose clothing that can easily be displayed, such as T-shirts, caps, children’s clothing or pet clothing.

In malls, inventory should be narrowed to the low end of the price range. Since many kiosk and cart purchases are impulse buys, having your customer think twice about the price is something you want to avoid.. Price your clothing reasonably, ideally below what a normal retail store would charge.

Promote your clothing kiosk business. People passing by will be your main source of income, as people don’t generally plan to shop at a mall kiosk; they simply make impulse purchases there. Use large, attractive signage, clearly display your prices and merchandise, and open a website or social networking account so returning customers can connect with you.

Mall Kiosk Ideas

If you’re interested in opening or relocating a mall kiosk business, here are some mall kiosk ideas:

Snack and quick service Food

Shoppers often get hungry in the middle of their shopping trips. And snack foods like pretzels, cookies and other easy-to-carry items can be popular. You can also offer some more substantial food items like burgers, pizza and sandwiches at quick service kiosks.

Candy

You can focus on small, packaged food items that customers can take to go. Candy is a great example of this.

Coffee & Tea

Coffee is also popular with shoppers. So you can easily set up a kiosk with coffee drinks they can carry around while they shop.

Similarly, you can offer tea drinks or even packages of tea that they can buy and make at home.

Juice

To appeal to health conscious consumers, you can set up a juice and smoothie bar at a mall kiosk.

Electronics

You can sell a wide variety of electronic devices at mall kiosks, including mobile phones, tablets and fitness trackers.

Mobile Phone Accessories

You can offer accessories like cases, chargers and other smaller items to appeal to smartphone and tablet owners. And even offer a service at your mall kiosk, like repairing mobile phones.

Sporting Goods

Sporting goods like athletic wear, safety gear and fitness equipment can also be popular items to market to mall shoppers.

Flowers

Florists, you can set up a small stand at a local mall to reach a wider variety of shoppers with your arrangements.

Cosmetics

Cosmetics are fairly small and can attract a lot of impulse buyers, so this makes for a great mall kiosk business idea.

Spa Services & Hair Products

You could focus on spa services like manicures, pedicures, massages or similar items. And offer hair products that customers can browse or even try out at your kiosk.

Jewelry

Or you can simply sell earrings and other jewelry items that you make yourself or source from other manufacturers.

Sunglasses & hats

Another small item that’s pretty popular with impulse shoppers, consider setting up a stand to sell sunglasses.  Hats are also popular items that you can easily sell at a mall kiosk.

Toys and Video Games

Or you can offer a variety of different toys and games for kids at your mall kiosk.

Pet Items

Pet owners are known for buying a lot of different products for their furry friends. You can offer anything from artisan dog treats to Halloween costumes for cats.

Coffee Cart

Coffee carts are  very popular in shopping centers and parks, a perfect way to start a business, easy to manage, low maintenance, and due it has wheels, you’ll be able to relocate easily.

You can custum made your cart with different levels both horizontal and vertical that will allow you to display your merchandise in a proper way.

You can complement your beverages with some pastry, donuts or baguettes and we can design the cart for your special needs, with the colors of your choosing, the compartments, and lightning and security fixtures.

If you want a customized coffee cart, contact us!

Kiosks for your business

The fastest and easiest way to get your business going is to set a kiosk.

Retail kiosks come in all sizes, shapes and materials to meet every need and requirement owners and malls can think off. So once you decide what type of business you want to set up we can customized it to your needs.

No matter if it’s a food kiosk, coffee kiosk, eyeglass, perfume, souvenir, jewelry or electronic gadget kiok, our designs have the possibility to adapt to your business.

Stand out from the crowd with our well manufactured Kiosks with high quality materials and top finishes.

 

If you want more information about our kiosks, contact us, we´ll be pleased to help you!