Here are 2 of the key advantages that the mall kiosk holds for small and entry level businesses.
One advantage of starting a kiosk as a small business is its low cost of entry into the marketplace. Starting investments for a kiosk are way less than the cost for prime rental space in a permanent retail location. The small footprint of the kiosk means lower square footage costs and lower overhead.
Essentially you get the advantages of being in a high traffic area with great exposure, for a fraction of the cost.
Another advantage of a small business is being nimble. By being small you can react faster to market changes and change course easily whereas it takes larger businesses a lot more time.
The mall kiosk gives you great flexibility.