Posts tagged kiosks and carts

Advantages of a mall kiosk

Here are 2 of the key advantages that the mall kiosk holds for small and entry level businesses.

One advantage of starting a kiosk as a small business is its low cost of entry into the marketplace. Starting investments for a kiosk are way less than the cost for prime rental space in a permanent retail location. The small footprint of the kiosk means lower square footage costs and lower overhead.

Essentially you get the advantages of being in a high traffic area with great exposure, for a fraction of the cost.

Another advantage of a small business is being nimble. By being small you can react faster to market changes and change course easily whereas it takes larger businesses a lot more time.

The mall kiosk gives you great flexibility.

Offer services to complement your business

If it makes sense for your business, offer in-store services that make your customers’ lives easier.

If you’re a jewelry retailer, perhaps you can offer jewelry cleaning and repairs. Sell apparel? Maybe you can make room for basic alterations.

Should you charge for these services? That depends on your business model, products, and margins. In some cases, it might make sense to make certain services complimentary. Most jewelers, for example, offer free jewelry cleaning. In other instances, it’s better to charge a fee or require a purchase.

Some make up shops offer a free makeover by purchasing $50 worth of products.

Analyze your retail market and margins to figure out the right strategy for your business.

 

How can kiosk reduce the cost of business?

A company using a retail kiosk strategy is able to offer more services at a lower cost.

Because retail kiosks can handle many of the customer inquiries that are not directly related to sales, the retailer’s employees will be able to focus more of their efforts on increasing sales, which will generate more revenue for both the store and the sales associate.

In addition, by streamlining the total number of employees needed to service their customers, a retailer can also cut back on costly managerial resources as fewer total employees require less total management.