Offer services to complement your business

If it makes sense for your business, offer in-store services that make your customers’ lives easier.

If you’re a jewelry retailer, perhaps you can offer jewelry cleaning and repairs. Sell apparel? Maybe you can make room for basic alterations.

Should you charge for these services? That depends on your business model, products, and margins. In some cases, it might make sense to make certain services complimentary. Most jewelers, for example, offer free jewelry cleaning. In other instances, it’s better to charge a fee or require a purchase.

Some make up shops offer a free makeover by purchasing $50 worth of products.

Analyze your retail market and margins to figure out the right strategy for your business.